Website Wayfair
Shop Wayfair for A Zillion Things Home across all styles and budgets.
USA (Remote) | USD 114,950 and USD 127,050 per year | Boston, US | www.wayfair.com
Wayfair is recruiting a Senior SEO Analyst to help it with its long-term organic growth. The position provides an opportunity to operate in a big and vibrant e-commerce system. It belongs to the Marketing Strategy and Analytics. The role is based on a hybrid working arrangement in Mountain View, California, where it will work on Monday and Friday remotely. You will be working on-site between Tuesday and Thursday. Paying USD 114,950 – 127,050 depending on experience.
The position will provide the opportunity to work in a company that is still building its online presence. Wayfair operates one of the biggest product platforms in the world. The scale enables you to test concepts, learn patterns, and optimize performance in thousands of categories. You will collaborate with the product teams, engineers, and analysts to make the experience of millions of pages being searched better.
Wayfair empowers employees who like to solve problems and test new ideas. The company cherishes learning, experimentation, and collaboration. And have you been looking to do something that allows you to grow, scale, build, and test at scale? Then this job will provide a great way to go.
About Wayfair
Wayfair has earned a strong reputation in the online shopping space. The company helps millions of customers find products that suit their homes and lifestyles. It offers a wide range of furniture, décor, tools, appliances, and more. Wayfair invests heavily in technology and aims to offer smooth and helpful online experiences.
The company welcomes people from many backgrounds. It supports equal employment opportunities and offers accommodations for applicants with disabilities. Wayfair encourages applicants who want to solve problems with creativity, clarity, and a desire to improve the shopping journey.
What You Will Do
Improve SEO Performance Through Experiments
A major part of this job involves improving organic performance through clear and consistent testing. You will study data, build hypotheses, and run experiments. Each test helps you understand how users interact with search results. Your work will guide decisions that support growth.
Your tasks include monitoring traffic, rankings, and site health. You will help refine strategies that improve visibility and conversions. The work is hands-on, analytical, and fast-moving. You will collaborate with engineers and analysts who help bring ideas to life.
Analyze Competitors and Discover Growth Gaps
You will perform research across search results and industry competitors. This includes SERP reviews, content checks, and performance comparisons. The goal is to understand how search intent changes across categories. You will study competitors’ strengths and find gaps that Wayfair can fill.
Your insights will help shape long-term strategies. You will share findings with teams that manage category pages, landing pages, and product lines. This supports clear and targeted growth.
Manage Keyword Research and Category Mapping
You will work on deep keyword research that supports category expansion. Each category requires a structured approach. You will map high-value terms to the correct pages. This ensures alignment with search intent.
The work includes studying search volume, seasonality, competition, and user behavior. You will help teams understand how to organize pages in ways that fit user needs. Your research will support product launches, category redesigns, and new growth plans.
Collaborate With the Engineering Team
Wayfair has an engineering team that focuses on SEO-related projects. You will work with them to test and build tools that improve performance. These tools help manage large-scale technical tasks.
You will take part in projects such as structured data checks, indexing tools, crawl optimizations, and rendering tests. Technical work forms a large part of this role. A strong understanding of how crawlers and rendering work will help you succeed.
Review Algorithm Updates and Build Response Plans
Search engines update their algorithms often. You will study the impact of each significant update. This includes reviewing rankings, traffic shifts, and indexing patterns.
When an update occurs, you will compare the data before and after the change. You will help teams understand what may have caused drops or gains. You will also suggest quick actions to maintain stability and long-term steps to improve performance.
Improve Crawl Health and Site Architecture
Wayfair manages millions of URLs. You will help improve the site structure so search engines can find and index important pages with ease. Strong structure helps guide crawlers, improves performance, and supports visibility.
You will review crawl logs and detect patterns that cause delays or unnecessary crawling. You will share clear ideas that help improve internal linking, page grouping, and URL logic. These improvements support a better experience for both users and search engines.
Support Content Enhancements
You will work with content strategists to improve on-page information. This includes product descriptions, buying guides, learning pages, and category content.
Your task is to guide changes that help match user intent. When users search for a product, they expect clear details. You will help shape content so it feels natural and informative. You will ensure that content follows SEO best practices without losing clarity.
Plan for Seasonal and Promotional Events
Wayfair experiences peak traffic during major shopping periods. These include summer sales, winter holidays, and other seasonal events. You will create plans that support visibility during these peaks.
Your work includes building keyword lists, planning content updates, and ensuring that pages are ready before traffic surges. You will support teams that manage promotions and help them understand what users search for during these times.
What You Need
Experience With Large Websites
You should have at least three years of SEO experience. Two of those years should include work in e-commerce or large platforms. Working with complex structures helps you understand how to manage indexing issues and large data sets. Wayfair values people who have worked in environments where scale matters.
Strong Analytical Skills
You will use tools that help track performance. These include Google Analytics, Search Console, Semrush, Ahrefs, Screaming Frog, and others. You should feel comfortable pulling insights from data. You will study trends, compare results, and find patterns that support growth.
You should also understand how to measure progress across different channels. The ability to combine multiple data sources helps you see the bigger picture.
Knowledge of SQL, Python, and BigQuery
This role includes work with large datasets. A basic to moderate level of SQL and Python will help you analyze data fast. BigQuery experience is also helpful. You will use these skills to extract insights, clean data, and build reports that support decisions.
Technical SEO Skills
A solid part of this role includes technical knowledge. You should understand how crawlers behave and how rendering works. You should also know how to work with structured data, XML sitemaps, and mobile testing.
You will take part in projects involving crawl budget, site speed, and indexing. Each area helps shape the technical foundation of the website.
Clear Communication Skills
You will work with teams that include engineers, analysts, and content strategists. You should know how to explain complex topics simply. Clear communication helps teams act fast and understand priorities.
You should feel comfortable asking questions and offering ideas. You will share reports and offer recommendations that shape long-term strategy.
Education
A bachelor’s degree in Marketing, Business, Computer Science, or a related field is a plus. It helps support the analytical and technical nature of the role.
Why This Role Matters
Organic search drives a large share of traffic for Wayfair. The SEO Analyst role helps maintain and improve this channel. Your work supports discovery paths and helps users find the products they need.
This role offers growth for people who enjoy solving problems and shaping results. You will handle experiments, learn new tools, and collaborate across teams. You will manage tasks that affect millions of pages. Your decisions will have a clear and measurable impact.
This job gives you the chance to build a long-term SEO career and contribute to larger company goals.
Employee Support and Accessibility
Wayfair follows equal opportunity standards. The company supports employees with disabilities and offers reasonable accommodations. If you need help during the hiring process, the company has a support program that guides applicants.
About the Culture
Wayfair promotes a culture of learning. It values people who think clearly and share ideas. The company encourages collaboration and constant improvement. Teams work together to solve problems and create better user experiences.
The company values diversity and welcomes people from different communities and backgrounds. It recognizes that different perspectives help build stronger strategies.
Pay Range
The annual compensation for this position ranges between USD 114,950 and USD 127,050. Final pay depends on skills, experience, and internal levels. Wayfair aims to offer fair and competitive pay.