About SecureW2

SecureW2 is a dynamic cybersecurity pioneer. We are building a passwordless, certificate-driven future. Our innovative platform helps organizations protect their users, devices, and networks. Enterprises, universities, and healthcare providers trust us for robust, compliant security solutions.

Our organic growth is skyrocketing. We now need a strategic Growth Content Marketing Lead. This person will power our inbound marketing and SEO strategy. You will turn complex security topics into compelling content. Your work will directly generate leads and revenue.

Do you blend creativity with data-driven strategy? This role is for you.

Your Mission: Own Our Organic Growth Story

You will lead our content engine. Your goal is simple: attract and convert our target audience. You will create resources for CISOs, IT admins, and security teams. You will manage the entire content lifecycle—from strategy to publication.

Your content will educate the market on critical trends. These include passwordless authentication, Zero Trust (ZTNA), and PKI modernization. You will establish SecureW2 as the industry’s authoritative voice.

Key Responsibilities: What You’ll Do

1. Lead SEO & Organic Web Growth

Develop and execute our complete SEO strategy.
Perform keyword and topic research to find high-intent opportunities.
Create audience-first content that solves real customer pain points.
Produce long-form guides, refresh existing content, and optimize for AI search.
Build topic clusters and implement strong internal linking.
Use GA4, Google Search Console, and SEMrush to track and improve performance.

2. Empower Sales with Outbound Content

Create sales enablement assets like case studies, one-pagers, and whitepapers.
Align content with outbound campaigns and account-based marketing (ABM).
Support BDRs and AEs with messaging that boosts meeting bookings.
Develop personalized content for retargeting and deal progression.

3. Support High-Converting Campaigns

Write persuasive ad copy for Google Ads, LinkedIn, and other channels.
Design landing page content that converts visitors into leads.
Build effective email nurture flows for different buyer stages.
Test messaging variations to optimize click-through and conversion rates.

4. Streamline Content Operations

Own the editorial calendar and manage publishing cadence.
Design smooth workflows for research, writing, editing, and publishing.
Uphold strict editorial guidelines for brand voice and accuracy.
Leverage AI tools (like ChatGPT) responsibly to scale content creation.
Ensure all content is factually correct and aligns with cybersecurity best practices.

Defining Success: Your Impact Metrics

We value clear, measurable outcomes. Your success will be visible through:

Increased organic traffic from high-value, targeted keywords.
Higher conversion rates on key landing pages and blog content.
Growth in marketing-qualified leads (MQLs) and sales-influenced pipeline.
Strong search rankings for competitive cybersecurity terms.
Efficient operations that speed up content delivery and improve team collaboration.

Do You Have the Right Experience?

We’re looking for a candidate with:

3–7 years of B2B SaaS content marketing experience. Cybersecurity, cloud, or networking industry knowledge is a huge plus.
A proven portfolio of technical writing and editing.
Deep SEO expertise and a track record of growing organic traffic.
Skill in creating sales enablement materials for enterprise audiences.
Strong analytical abilities to interpret data from dashboards and tools.
Practical experience with AI tools and an understanding of their responsible use.

Familiarity with these tools is ideal:

Analytics & SEO: GA4, Google Search Console, SEMrush, Looker Studio
Sales & CRM: Salesforce, ZoomInfo, 6Sense
Operations: WordPress, Asana, Monday.com, Zapier

Salary Range

$100,000 – $125,000 per year

Final compensation will be based on your relevant experience, skills, and geographic location, and is part of a comprehensive total rewards package.

Why Build Your Career at SecureW2?

We offer more than just a job. We provide a platform for meaningful impact and growth.

🏡 Fully Remote: Work from anywhere.
⏰ Flexible Hours: Manage your schedule for optimal productivity.
💰 Competitive Compensation: Attractive salary and benefits package.
🏥 Comprehensive Benefits: Health, dental, and vision insurance.
🚀 High Growth Trajectory: Shape your career in a fast-scaling SaaS company.
🎯 Real Influence: Your work will directly affect product strategy and market direction.

We empower our team. We encourage innovation. We support your professional development every step of the way.

Are you ready to lead the content charge for a cybersecurity leader?

Apply today and help us secure the digital future.

Growth Content Marketing Lead – SecureW2